- Tezos has entered into a three-year partnership with Team Vitality.
- The deal will revolutionize the Team Vitality fan experience, while providing more viewers to Tezos.
- Tezos has signed several major partnerships over the past year, but it still lags behind many of its tier one competitors.
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Tezos has partnered with esports giant Team Vitality. The three-year deal aims to bring Team Vitality closer to its fans than ever before by leveraging Tezos’ energy-efficient blockchain.
Tezos enters the esports space
Tezos has entered into another game-changing partnership.
Layer 1 blockchain, which prides itself on energy efficiency, announced a three-year partnership with French esports organization Team Vitality on Thursday. Although details about what the partnership entails remain murky, Team Vitality stated that the deal will revolutionize the fan experience.
As part of the new deal, Team Vitality explained that the collaboration will help educate their fans about the benefits of blockchain as part of the gaming experience and showcase advances in these technologies. Additionally, Foundation CEO Nicholas Maurer explained what the partnership will mean for the esports team, saying:
“It truly is a game-changing partnership for Vitality, which seems fitting given that 2022 will be the biggest year in our history. The opportunities that Tezos can provide to strengthen the relationship between us and our fans are very exciting, and we are very proud to have Tezos join us on this journey.”
For Tezos, the partnership appears to include the brand’s vision, perhaps in the form of sponsorship logos on the shirts of Team Vitality players. “Tezos will be represented by Team Vitality’s rosters of top performers, superstar athletes and by unrivaled brand visibility across the esports ecosystem,” Team Vitality said in a press release.
In the past year, Tezos has signed several major partnerships to boost its visibility. In June, Tezos struck deals with Formula One racing teams McLaren and Red Bull Racing to release collectible NFTs. Both teams mentioned that Tezos’ low carbon footprint contributed to the partnership with the blockchain.
Last month, video game developer Ubisoft announced that it would launch NFTs on Tezos-based Quartz platform, only to suffer a backlash from the gaming community. Despite this, Ubisoft released a statement confirming that it will continue to pursue non-fungible tokens, stating that this move is a “major change that will take time.”
Despite attracting a lot of interest from brands, Tezos has struggled to gain significant momentum in the crypto space in recent months while other competing tier one blockchains have seen exponential growth. Musicians, artists, and collectors seem to be the biggest fans of blockchain (along with Ethereum, Tezos is arguably the largest digital arts hub for NFTs, and has also hosted NFT groups from the likes of Mike Shinoda and Doja Cat).
With its new partnership with Team Vitality, Tezos hopes to attract a new demographic of esports fans. However, after how poorly Ubisoft has been received in the NFTs, whether Team Vitality fans will come to terms with it remains to be seen.
Disclosure: At the time of writing this feature, the author owns ETH and several other cryptocurrencies.
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